Trim Component Attachment Tapes for Automotive Exterior Bonding

For more flexibility in design, weight reduction and minimal impact on vehicle body parts, automakers worldwide need reliable solutions for attaching exterior components like emblems and nameplates, body side moldings, wheel flares or pillar appliques. Our diverse portfolio of acrylic and polyurethane tapes offers high conformability, strong shear resistance and excellent adhesion properties that may require use of adhesion promoter or surface treatment for ideal bonding performance. Available in various thicknesses, these OEM specified tapes are versatile options for trendsetting car design, allowing new forms, directions and processes through facilitated, secure and flexible attachment of challenging part designs.

Acrylic grade tapes

Norbond® Traditional Acrylic Grade Tapes offer outstanding viscoelastic and adhesion properties to provide ideal bonding performance for many automotive exterior trim and nameplate applications. These tapes incorporate a general-purpose acrylic adhesive, which delivers good performance on many OEM clear coats and primed plastics and the firmer core brings good shear resistance and good die-cuttability.

Polyurethane tapes

Norbond Polyurethane Tapes combine a high-density, conformable polyurethane foam substrate with high-performance acrylic adhesive on both sides with excellent adhesion to automotive clear coat systems. The foam substrate combines great conformability, shear resistance and die-cuttability with absorption and distribution stress forces over the entire bond line for secure attachment of challenging part designs, nameplates or emblems.

Trim Component Attachment Tape Material Selection Guide

Acrylic Grade Tapes
Product Code Color Adhesive Construction Product Code (Standard Available Thickness in mm) 90° Peel Adhesion (N/cm) - LS to Painted Panel (20 min) 90° Peel Adhesion (N/cm) - LS to Painted Panel (72 hr) Static Shear (80°C/500g) Common Application
Z1000 Grey Symmetric Z1006 (0.6 mm) 
Z1008 (0.8 mm)
Z1011 (1.14 mm)
11 13 > 7 days (on painted panel) Small to medium trim attachment
Z1200 Grey Single layer 0.5 mm 7 9 > 7 days (on painted panel) Locator pin attachment
Polyurethane Tapes
Product Code Color Adhesive Construction Product Code (Standard Available Thickness in mm) 90° Peel Adhesion (N/cm) - LS to Painted Panel (20 min) 90° Peel Adhesion (N/cm) - LS to Painted Panel (72 hr) Static Shear (80°C/500g) Common Application
E500 Black Symmetric E520 (0.5 mm) E530 (0.8 mm) 
E545 (1.14 mm)
E562 (1.6 mm) 
E590 (2.3 mm)
E5120 (3.0 mm)
8 10 > 7 days (on painted panel) Emblem and nameplate attachment
LS – Liner Side Adhesive | MSE – Medium Surface Energy