March 26, 2021

High-Performance Tapes Create Efficiencies in Appliance Manufacturing

Contemporary Kitchen | Saint-Gobain Tape Solutions
Figure 1: Consumers staying home more are placing greater demands on their appliances, along with directing greater investment toward remodeling and renovating. Source: Shutterstock.

The intense consumer demand for modern, new home appliances — also known as white goods — shows no sign of slowing down. There are several reasons for this trend. Affordable mortgage rates are encouraging a new wave of property buyers, who see a new home or apartment as a chance to renew or renovate. The number of homeowners has steadily grown since 2015 and today almost surely tops the estimated 124 million homeowners at the start of 2020.

Another factor is energy use; consumers are increasingly considerate of their energy usage, for both cost and environmental concerns. More people are also spending more time home than ever before, with consistent growth in telecommuting for both office workers and students. This means added wear and tear on appliances, as well as more scrutiny on inefficient and inadequate white goods.

This has led to a surge in demand for large household appliances, which manufacturers have had trouble matching. As a result, manufacturers are seeking dedicated assembly solutions that increase assembly speed, yet deliver the longevity, performance and aesthetic consumers expect.

The capabilities of premium tape solutions provide an answer to these challenges, by meeting the operational efficiency goals of appliance manufacturers while also maximizing energy efficiency of the appliances themselves. There are two important end uses for appliances: tapes designed for bonding, and tapes designed for attachment.

How Bonding Tapes Can Outperform Traditional Fastening Methods

Norbond® Bonding Tape Liner Illustration | Saint-Gobain Tape Solutions
Figure 2: Norbond bonding tapes can be used in a variety of appliance assembly applications. Source: Saint-Gobain®.

Whether used for assembly, mounting, fastening or sealing, bonding tapes such as transfer adhesives and double-coated adhesive foams outperform traditional mechanical fasteners and liquid adhesives. Appliance applications include high bonding strength, ability to withstand high levels of vibration and durable sealing against environmental conditions. Appliance applications include the fascia and control panels of ovens and dishwashers; refrigerator evaporator plates; and logos, emblems and decorative trim.

From an operational efficiency standpoint, bonding tapes can be die-cut to exact specifications, which translates to quicker and more consistent application with less waste. Compared to mechanical fasteners, they are easier to apply, translating to less labor; they also do not need the drilling of holes that can create the potential for leakage. Unlike liquid adhesives, they do not require premixing, curing and cleanup time, or the use of special tools; they also do not dry up or congeal, translating to longer shelf life.

One example of the impact of bonding tapes on energy efficiency can be seen in the construction of refrigerators. Traditional methods create an imperfect seal between the evaporator plate and the fridge wall, leaving gaps into which insulating foam can get caught and interfere with cooling system function.

Generally speaking, tapes also offer better aesthetic qualities than traditional bonding methods. While this might seem like a minor point, it takes on greater significance in the context of lifespan. End users do not expect an appliance to require aftermarket maintenance; by offering a lifespan that exceeds the life of the product itself, tapes eliminate the potential for product issues such as emblems falling off. This type of adhesion failure has the power to greatly diminish brand and quality perception.

Exploring the range of available bonding tapes offers a deeper look into specific capabilities. We offer several options appropriate for appliance applications. Our bonding tapes include Saint-Gobain Norbond® Acrylic Bonding Tape, which features an acrylic foam core with the ability to withstand stress — redistributing it along the length of a joint, away from the adhesive bond line. The foam similarly dissipates vibration, and it provides exceptional holding power at elevated temperatures. Thermal expansion and contraction forces are relieved by its elasticity, which offers the highest possible capacity for elongation.